Kate Barido, Marketing and Communications Director at ABSF, initiated the design revisions for our logo. Jim Tenorio provided about 20 idea sketches to assist in the development. The creation of the working design files was done by Blair Flickinger, ABSF Marketing and Communications Coordinator. Each of several renditions made by Blair were reviewed by Gale Otterholt, Jim Tenorio, and Paul Thompson of Birchleggings Club before going to the club board of directors for final approval.
the existing Birchleggings Club banner as a starting point, Jim Tenorio
updated the design with the new club logo and a fresh photo of the
newly-stained Mosquito Brook Hut. The wording on the banner was also
updated with input from the club board of directors and from Kate Barido
at the ABSF. The new banners will be used for the Birchleggings Club
booth at the Birkie Expo and will be displayed on the Mosquito Brook Hut
during the Birkie-week races. We have both small and large versions.